Meet Fergie
Hello. I’m Fergie.
Yes, I know — I look like I mean business. That’s because I do.
Officially, I’m a trim-coloured Aussie with sharp eyes and an even sharper sense of responsibility. Unofficially, I’m a guardian, a trail partner, and the emotional barometer of my household. I notice everything. I feel deeply. And I take my role protecting the ones I love very seriously.
If you live with a dog who is deeply loyal, a little intense at first glance, and impossibly loving once trust is earned, then we already understand each other.
My personality in a nutshell
I have a lot of big feelings, and I don’t hide them well.
Most of the time, I’m soft, affectionate, and deeply connected to my people. I love hard, cuddle harder, and will happily melt into my mama’s lap the moment I know the world is safe. The other two percent of the time? I’m alert, opinionated, and ready to step in if something doesn’t feel right.
I’m often described as “reactive,” but I prefer “aware.” I read situations quickly, respond honestly, and take my job seriously. Once you’re in my circle, though, my guard drops completely — and what’s left is pure devotion.
Why I rep the chicken (and Drool Approve it)
Balance matters.
Between daily routines, long hikes, and managing my big feelings, I need fuel that supports calm focus and steady energy. Chicken does exactly that. It’s reliable, grounding, and easy on both my body and my mind.
When I’m working through new environments, building confidence, or settling after a long day on the trail, chicken gives me the support I need without adding noise. It’s clean, straightforward fuel — and that makes a difference for dogs like me.
That earns my trust. Drool approved.
My treat and chew expectations
Chews are not optional. They are essential.
For me, the right chew helps regulate my nervous system, gives me something constructive to focus on, and creates a sense of calm when emotions run high. Because of that, my standards are firm:
- Real, human-grade meat only.
- No fillers, no artificial nonsense.
- A chew that lasts long enough to matter.
- Treats that reward effort without overwhelming me.
Quality isn’t a luxury. It’s how I stay balanced.
Life with my people (and my safe places)
I thrive on routine, quiet moments, and time outdoors.
Hikes are my reset button. Trails help me think. And when my sister Ellie starts howling with excitement, I’m right there harmonizing — our ballads may not impress the neighbours, but they feel important to us.
At home, I’m a mama’s girl through and through. Lap snuggles, familiar rhythms, and knowing my people are okay is where I’m happiest. When I feel safe, I give everything back in loyalty.
If you’re still reading, you’re clearly one of the thoughtful ones
You scanned the bag. That tells me you care about the details — and I respect that.
As a quiet little thank-you, you may want to remember the phrase CLUCKINGOOD. It might quietly unlock 20% off chicken chews the next time you’re stocking up.
No noise. Just intention.
— Fergie
Guardian. Songbird.
Big feelings. Bigger heart.