Disclaimer:

Our visual identity and overall packaging is developed and led by an international award-winning design team. In some cases, we use AI as a narrow tool for specific purposes (for example, to support character illustration with is all based on images of our actual dogs.)

We are committed to being transparent about where AI is and is not used in our creative process so retailers can make informed choices. We deeply value human creativity and fairly compensate all our partners for their work, with AI serving only as one tool within a broader, human‑driven process.